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Like 1 1. Bharath wrote: For above 20k products is it flat off?
I dont think so. Only flat 1k discount for all eligible products.
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Like 0 0. Expand Collapse. Only flat 1k discount for all eligible products When I click on coupon code it was showing some water purifier but coupon us not applied. Why not top load? While it is no secret that Indian consumers are price-sensitive and look for a bargain, savvy online shoppers are now regularly using a range of price comparison and deal-hunting websites that allow them to find the cheapest price of a product on the internet.
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In the summer of — a time when e-commerce was still nascent in India — cousins Mehul and Jimish Jobanputra predicted the rise of online shopping in India and launched the discount aggregator desidime. Now, Desidime is the single largest shopping community in the country.
Every month, it caters to 50 lakh people who come looking for best deals on everything, from phones to cars. Mehul Jobanputra, who runs the site from its Mumbai office, told Scroll. The idea is simple — customers hunt across the internet for cheap products or ongoing sales, do a quick price comparison to arrive at the cheapest deal and then share it with the community on desidime.
The people strong company then puts its moderators into action, who scour forums and publish the best deals on its home page, which is seen by lakhs of users every day. Those who choose to buy a product they have seen on Desidime often follow the link given on its community forums, which earns the company a commission from e-commerce players. This is called affiliate marketing where commissions are earned on every user redirected to an online shopping site.
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Even as the sites Desidime links to struggle to find profitability in a space where deep discounting is becoming the norm, it has managed to stay profitable from day 1. From there, it is a word-of-mouth game as the site is discovered by online shoppers.
However, much like the e-commerce industry on which it thrives, the price comparison space is crowded by many similar players with more or less similar offerings. This is a problem that another big player pricedekho.
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PriceDekho site sees about 2 million visitors a month looking to compare prices of their favourite products across online retailers but is struggling to find a differentiating factor for itself. For instance, it also gathers and provides reviews and product information that could help a buyer make a decision. While PriceDekho has been profitable since its inception in , revenues have dwindled in the past few months and it is just about breaking even.